Buildings come in all sizes, shapes, and designs. Exterior signs for buildings can come in even more sizes, shapes and creative designs. Therefore, signage is most effective when it blends with the architectural aesthetic of the building but also separates itself to make it stand out and be noticed. Exterior signs should complement the look of the building and not lose sight of its main goal, to be noticed and to attract. Whether building signs are illuminated or non-illuminated, blend logos with text, or simply convey a one word message, their importance to your business cannot be minimized.