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Using Traditional Marketing in a World of Millennials

According to USA Today, millennials (Generation Y) represent the largest demographic in the U.S. This means that companies and marketers are searching for ways to specifically target millennials—but only a few have been successful. Recent research has shown that traditional … Read More

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Advantages of Adding LED Lights to Your Outdoor Signs

Eventually, all great technologies are replaced by a more efficient and modern alternative. The era of incandescent and halogen sign lights is over, and they are quickly being replaced by LEDs. In the wake of this latest innovation, it’s important … Read More

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OC Networking Events for Small Business Owners

If you’re a small business owner working and living in Orange County, you should be looking for ways to network with other entrepreneurs like yourself. Cultivating a network and cohort of like-minded individuals is not only good for your business, … Read More

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5 Signs It’s Time to Update Your Business’ Indoor & Outdoor Signs

Take a look at the signs on the inside and the outside of your business. How are they looking? Are they falling apart? Or are they still looking fresh and new? If it’s the latter, you’re in the clear. If … Read More

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5 Ways Businesses Can Improve Their Storefront to Attract More Customers

Everyone knows that window-shopping is the precursor to actual shopping, yes? It’s the mannequins, the neon, the clothes, the deals, and now, strangely, the simplicity of it all. There are plenty of ways to draw attention! This is why it’s … Read More