Take a look at the signs on the inside and the outside of your business. How are they looking? Are they falling apart? Or are they still looking fresh and new?
If it’s the latter, you’re in the clear. If it’s the former, you might need to start thinking about changing them. When it comes to your business’ indoor and outdoor signs, it’s important to keep them well-maintained and updated after a few years. Why?
To put it simply, your signage may be the most important factor when it comes to attracting new and old customers.
Many successful business owners will agree that your business’ signage is the key to bringing in new customers. People are drawn to businesses with great signage, since it’s one of the main factors that will make a business stand out amongst other competitors. This is why it’s important to update your business’ signs after every few years.
So the question is: how do you know when it’s time to update your business’ indoor and outdoor signs?
Here are 5 signs to that it might be time to get new business signs:
1. Your old sign is broken or damaged
If your sign is broken or damaged, that’s a clear indication that you need a sign change. Broken signs with chipped paint, weather damage, broken bulbs, or missing parts are all perfectly reasonable justifications for updating your signage. Customers aren’t attracted to broken down signs. In fact, they’re more likely to look at your business in a negative light. Therefore, it’s important to show your customers that you’re committed to keeping your business looking well-kept and nicely maintained.
2. You bought the first sign on a budget
A sign is the first thing that people will see when they set eyes on your business. If your sign appears to be a cheap and tacky logo that took a few minutes to create, customers may not enjoy it very much. In fact, they may take it as a sign to not take the business seriously. A well-done, well-designed sign is an investment that is sure to go a long way.
3. It’s old-fashioned and outdated
If your sign looks outdated, it may be time to get a new sign that fits with more with modern-day designs. If your sign appears to be dull and boring compared to other neighborhood signs, it may be time for a re-design. Change your sign to one that is more eye-catching and attractive. It’ll help you stand out amongst the competitors.
4. Your sign just doesn’t work for your business
Signs typically tell what a business is all about. If your sign just doesn’t work for your business, many customers may not even know what you stand for. A sign should be an identifying factor for your business. Find a sign that represents what you stand for and is unique and true to your business. It’ll be one of the smartest things you’ll ever do for your business.
5. You’ve never changed it at all
If you’ve never changed your sign since the day you started your business, it might be time for a change. A new sign shows your commitment to keeping your business nicely maintained and updated.
A great sign will leave a positive impression on your customers. Don’t let a bad sign hurt your business and drive away your business. Try to update your signs every few years. Your business will thank you for it.